Founders John Altman

On the supermarket shelf, John saw many snacks with unnecessary additives and unhealthy ingredients. With surprising and varied products that are better, tastier and more responsible, he wanted to make a difference on the savory product shelves.

Starting in 2015, we are building great snacks. We are doing that by bringing healthy snacks to the market that are good for you and your environment.

John Altman

Who the hell is John Altman? John Altman is based on a hippie from San Francisco. He handed out free snacks on the beach out of love for the planet and the people around him. John Altman did this under the motto "Spread the love. His selflessness and enthusiasm was contagious.

Responsible and Sustainable

Organic ingredients take the environment and animal welfare into account as much as possible. These ingredients are produced without artificial fertilizers and without artificial pesticides. This is not only better for you but also for the environment. This is why our products are preferably organic. Of course, we do want the healthy snacks to be accessible to everyone. So we look per product at the possibilities and availability to still be affordable and accessible.

Our popcorn packaging is recyclable. We are testing to bring a recyclable packaging on the market for the nuts that can also guarantee the quality of the products at the same time. If a solution for this comes on the market, of course we will test it immediately.

Finally, John Altman enjoys working with like-minded companies such as Rederij Kees and The Rainbow Group, because everyone deserves a smile.