SAVE THE PLANET, WHAT ARE YOU DOING?
We consume a lot of food and drink. Did you know that our food consumption is responsible for 1/4 of the greenhouse gas emissions on earth? Without changes in food production, the Paris climate objectives will not be achieved anyway!
That is why we are committed to saving the planet! Will you join us?
Numbers that matter...
3°C
Global temperatures will rise by 3.2°C if we do nothing
25%
of CO2 emissions come from food consumption
8%
of total global emissions come from food waste
8
meter the amount of sea level will rise by 2100
WHAT DO WE DO TO SAVE THE PLANET?
It is John Altman's mission to produce snacks that are good for you, as well as Our Planet.
We aim to establish a challenger brand which makes snacking more sustainable. We believe that when each of us makes small changes, together we can create a real difference.
That's why our delicious snacks maximise the positive impact on the planet while minimising any adverse impact.
In addition, we make sure our snacks are made from 100% natural ingredients, so they are a better alternative for you too!
We use only sustainable products and sustainable packaging materials.
We can inspire others to do better for the planet by sharing the steps we're taking to make the world a better place.
That is what we call the Climate Friendly Movement!
Minimise negative impact and maximise positive impact!
Product
♥ Plant-based snacks
♥ Organic certified popcorn
♥ No palm oil
Packaging
♥ 50% of our packaging is biobased ♥ 50% is 100% environmentally friendly
CO2 positive
♥ Reduce CO2 emissions
♥ Compensate CO2 by planting trees ♥ Invest in planting trees (1% of our annual turnover)
Transport
♥ 30% of our transport is electric
Product
♥ Plant-based snacks
♥ Organic certified popcorn
♥ No palm oil
Packaging
♥ 50% of our packaging is biobased ♥ 50% is 100% environmentally friendly
CO2 positive
♥ Reduce CO2 emissions
♥ Compensate CO2 by planting trees ♥ Invest in planting trees (1% of our annual turnover)
Transport
♥ 30% of our transport is electric
EVERY SNACK COUNTS....
With every John Altman snack, you're making a positive impact on the climate!
Join the Climate friendly movement!
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Frequently asked questions
How do trees help to have a positive impact on climate change?
Climate change and global warming are mainly caused by greenhouse gases like carbon dioxide CO2 in the earth's atmosphere. The gas traps the sun's heat and stops it from leaking back into space and therefore heating up our planet. While a small amount of CO2 is normal and nothing to worry about, human activity has been increasing the level of especially CO2 in the air to an alarmingly high level.
Trees are one of the most powerful tools against the climate crisis! The green wonder weapons are one of the biggest and most affordable ways of taking this excessive CO2 out of the atmosphere again. As they grow, trees absorb and store CO2 emissions. But that's not it! Apart from absorbing, removing, and storing the carbon, trees literally keep us alive by releasing the oxygen that we need to breathe in the same process. Besides, trees clean the air for us, absorb pollutant gases, and filter particulates. The list of positive impacts is long and since trees have so many positive benefits on climate change, we're not only planting new trees but also produce all our products 100% palm oil-free to tackle the deforestation of the world's most biodiverse forests.
Are all your products vegan and why is that better for the planet?
As you probably know 50% of our packaging is bio-based and 100% of it is recyclable. So, we are halfway there. Unfortunately, there is no plastic-free solution yet, that at the same time protects and preserves our snacks and makes it still possible to offer a longer lasting, high quality product. Using different packaging formats would cause food waste and would not help the planet either. What we can promise, we are researching and working on finding a plastic-free solution, but this cannot be achieved overnight. In the meantime, we decided to improve in all the other areas of our business and make sustainable changes and choices where possible in order to fight climate change.
100%good not perfect!
Why did you start a Climate Friendly Movement?
We started the climate-friendly movement for several reasons. Climate change is already affecting our planet to a high extent, even if we don't notice it on a daily basis yet. We thought about what we can do as a company and came to the conclusion that it was time to act now to limit the worst impact and created the climate-friendly movement. We want to make snacking more sustainable, and not only produce snacks that are good for you but good for your planet. We want to minimize the negative impacts by reducing the CO2 emission and compensate in areas that are not 100% sustainable yet by planting trees. Moreover, we decided to build a platform, to raise awareness and to inform people without climate friendly movement.